Paid Search Marketing

PAID SEARCH MARKETING COURSE

Our PPC (Pay Per Click) Course provides learners with a solid foundation in paid search advertising. Designed to equip participants with essential PPC skills, this module covers everything from planning to launching and managing campaigns on platforms like Google Ads. Through practical examples and in-depth instruction, students will gain the expertise to optimize their PPC strategies and achieve measurable success across various search engines.

Why Choose Click Wise Learning for Your PPC Training?

At Click Wise Learning, we provide hands-on, industry-focused PPC training designed to give you the skills needed to succeed in real-world campaigns. Our expert instructors, practical lessons, and up-to-date curriculum ensure you’re equipped with the knowledge to manage effective paid search campaigns and drive results. Whether you're a beginner or looking to enhance your expertise, our PPC training prepares you for success across platforms like Google Ads.

What Will You Learn in the Paid Search (PPC) Course?

This course covers the essential concepts and terminology of PPC, providing learners with the skills to create and manage successful Pay Per Click campaigns. Participants will gain a solid understanding of Search Engine Marketing (SEM) and how PPC systems operate. The course also teaches how to research and select the right keywords, and how to effectively use them in Google Ads campaigns for optimal results.

The Paid Search Marketing course is divided into six comprehensive modules, each designed to provide in-depth knowledge and practical skills.

This course introduces the core concepts and terminology of PPC, equipping participants with the skills to create and manage effective Pay Per Click strategies. Learners will gain a solid foundation in Search Engine Marketing (SEM) and understand how PPC systems operate. They will also learn how to research and select the right keywords and use them effectively in Google Ads campaigns for maximum impact.

Google Paid Search: Basics and Business Value

Imagine reaching potential customers at the exact moment they’re searching for your products or services. This module covers how Google Paid Search (PPC) campaigns can help you connect with your ideal audience at the right time, boosting your business outcomes. Participants will learn key strategies to maximize the impact of Google PPC campaigns, increase visibility, and drive business growth.

Key Skills Covered

Understanding User Intent
Organizing and Structuring Google Ads Accounts
Crafting Effective Google PPC Ads for Targeted Customers
Conducting In-Depth Keyword Research
Creating High-Performing Google Search Campaigns
Building a Strong and Scalable Campaign Structure

Smart Campaign Setup & Optimisation

Launching successful Google Paid Search (PPC) ads begins with the strategic setup of a Google Search campaign. This module guides participants through the process of creating, optimizing, and tailoring ads to meet specific business goals. Learners will receive hands-on training on how to establish a Search campaign and apply various optimization techniques to attract relevant traffic to their app, website, service, or product.

Key Skills Covered

Ad Creation and Optimization
Understanding Paid vs. Organic Search
Fundamentals of Paid Search Campaigns
Driving Targeted Traffic
Designing Effective Landing Pages
Advanced Keyword Research

Paid Search Campaign Management

This module provides an in-depth exploration of PPC management techniques. Participants will learn how to effectively control and fine-tune their campaign strategies and targeting to better meet their marketing objectives. The course emphasizes practical skills for constructing and enhancing Google Search campaigns, offering participants the tools to optimize performance and achieve campaign success.

Key Skills Covered

Keyword Optimization
Budget Management
Campaign Analytics
Navigating Campaign Settings
Crafting Effective Ads
Selecting Keyword Match Types

Ad Copy and Extension Management

This module takes an in-depth look at Google Ads Quality Score—what it is, its importance, and its impact on ad ranking and cost. Participants will learn how to build effective keyword lists, craft compelling ad copy, and optimize landing pages to improve campaign performance and maximize ROI.

Key Skills Covered

Optimizing Keywords for Maximum Impact
Managing Campaign Budgets Effectively
Analyzing Campaign Performance and Metrics
Navigating and Adjusting Campaign Settings
Crafting Compelling and Relevant Ads
Selecting the Right Keyword Match Types for Targeting

Overview

Key Skills Covered

Keyword Optimization
Budget Management
Campaign Analytics
Navigating Campaign Settings
Crafting Effective Ads
Selecting Keyword Match Types

Overview

Key Skills Covered

Keyword Optimization
Budget Management
Campaign Analytics
Navigating Campaign Settings
Crafting Effective Ads
Selecting Keyword Match Types

Click Wise Learning

View the Courses Package

Paid Search Marketing

Why Choose Click Wise Learning for Your PPC Training?

What Will You Learn in the Paid Search (PPC) Course?