Click Wise Learning

We’re no longer optimising only for search engines. We’re optimising for generative engines.

For years, marketing teams played a predictable game: find keywords, optimise pages, chase rankings, report traffic. That playbook worked until it didn’t. Today, Google doesn’t consume websites the way marketers produce them. It interprets reality. And in that reality, brands are no longer strings of text. They are entities real things with identity, context, and credibility. This isn’t a cosmetic algorithm tweak. It’s a structural shift in how visibility, trust, and authori

Autonomous AI agents flip that model on its head.

When Google or an AI assistant understands your entity, they know:

The world has rushed to embrace generative AI, and honestly, it’s hard to blame anyone for it. It’s fast, it’s convenient, and for a lot of teams running tight schedules, it feels like a lifesaver. But there’s a quieter issue creeping into websites, blogs, and even product pages — something most people don’t notice until rankings dip or user trust starts thinning out. That problem is AI hallucination — when an LLM gives you an answer that sounds polished and confident but is

I think you’ll agree with me when I say: Running a small business today feels like juggling a dozen tasks while the world keeps inventing new ones. Between handling clients, posting on social media, and replying to customer queries, most small-business owners barely find time to breathe—let alone analyse data or plan a full marketing campaign. Here’s the good news: AI marketing tools  have quietly levelled the playing field. They help you automate the routine stuff, understa

When I first heard the term AI Marketing , I honestly thought it was just another buzzword which Manager's throw during the meetings. You...

When you first jump into PPC, it can feel like there’s just too much to juggle—keywords, budgets, ad copy, targeting, all at once. This...

Let’s be honest, a lot of businesses still chase keywords like they’re some magic formula. Stuff the right words into a page and bam,...

Make a shortlist of your top 5–7 competitors — real competitors are the ones stealing your rankings, not necessarily your market rivals.

Okay, let’s be honest — SEO has always been a bit of a juggling act.You chase keywords , you polish titles, you finally claw your way to...

GEO flips that whole game on its head. Instead of chasing rankings, you’re trying to get your brand’s content actually pulled into AI-generated answers.

Not that long ago SEO was mostly about trying to get in those “10 blue links” on Google’s first page. But 2025 is.. well, a whole...

Okay, so let’s get this straight. You’ve got a website, a blog, a shop, or maybe you’re just thinking of becoming the next SEO ninja 🥷....

In 2025, digital success isn’t just about working hard,  it’s more about working smart now. And that’s where LLMs (Large Language Models)...

In today's fast-paced digital world, connecting with your audience is vital. Semantic SEO, an innovative approach to search engine...

If you are looking to build an excellent career in digital marketing as a professional or student in Bareilly, you’re at the right place!...

Let’s understand how it helps, with the help of this guide. You probably have heard about LSI keywords, especially if you are newcomer to...

It's likely that you're keen to advance your career in digital marketing if you're reading this. Having worked in this sector for 11...