We’re no longer optimising only for search engines. We’re optimising for generative engines.

For years, marketing teams played a predictable game: find keywords, optimise pages, chase rankings, report traffic. That playbook worked until it didn’t. Today, Google doesn’t consume websites the way marketers produce them. It interprets reality. And in that reality, brands are no longer strings of text. They are entities real things with identity, context, and credibility. This isn’t a cosmetic algorithm tweak. It’s a structural shift in how visibility, trust, and authori

Autonomous AI agents flip that model on its head.

When Google or an AI assistant understands your entity, they know:

I think you’ll agree with me when I say: Running a small business today feels like juggling a dozen tasks while the world keeps inventing new ones. Between handling clients, posting on social media, and replying to customer queries, most small-business owners barely find time to breathe—let alone analyse data or plan a full marketing campaign. Here’s the good news: AI marketing tools  have quietly levelled the playing field. They help you automate the routine stuff, understa

When I first heard the term AI Marketing , I honestly thought it was just another buzzword which Manager's throw during the meetings. You...

When you first jump into PPC, it can feel like there’s just too much to juggle—keywords, budgets, ad copy, targeting, all at once. This...